South County Seaside Classic
Client
South County Seaside Classic
Location
South Kingstown, Rhode Island
The South County Seaside Classic is one of the largest summer soccer tournaments in the Northeast. It’s been run by a local non-profit youth soccer program for 30+ years.
Coming into the 2020s, the tournament had been already running for a couple decades, but not once had they utilized social media to capture the “energy” of the tournament, or get new teams to register. As a result, they were heavily reliant on word of mouth and an aging email list to market the tournament every year. Even for a 2-day annual event, they were missing a big opportunity to reach more of their ideal audience. They knew this, but they didn’t have a marketing team or content creation support to make it happen.
The Problem
We helped them build a complete content strategy from scratch. We captured all of the photo and video content for the tournament for multiple years, and completely managed their social media pages. The goal was to build “hype” around the tournament that would keep current teams engaged and coming back year after year, and also encouraging new teams to register.
The Solution
During the 2026 tournament promotional period, we reached 460k+ impressions, largely targeted in the relevant geographical areas where tournament teams come from. Every year since we started working with them, the tournament has grown in the number of registered teams, which ultimately increases tournament revenue (235 teams in 2023, 347 teams in 2026). With their average registration fee, that's a 47% increase in revenue.
The Results
