Canoe Place Inn
& Cottages
Client
https://canoeplace.com/
Location
Hampton Bays, New York
In collaboration with https://camsproductions.com/
Canoe Place Inn & Cottages is a luxury getaway in the Hamptons, featuring well appointed accommodations, bespoke dining, engaging events, and a vibrant atmosphere
After completing a full renovation in 2022, Canoe Place needed content that gave the same “feeling” as when a guest first walks on the property. From 2022 to 2025, they had lots of “pretty” content that came from photographers passing through or influencers who stayed for a night, but nothing really spoke to what the hotel truly offered. For example, they were missing effective content surrounding their “full beach experience,” in which their staff can pack the hotel car with a full beach setup and food, drive you to the beach, and set up everything for you for a small fee. Without the content to communicate this, guests weren’t aware it was an option, and the hotel couldn’t provide the upsell.
The Problem
We created stunning web banners that showcase the property and its amenities in their best light, and engaging video ad creatives that speak to specific offerings that the hotel was running. Ad creatives were split tested to appeal to different audiences, or to test a hook. We captured a variety of images for the hotel to pair with marketing materials on their website and email campaigns, like dining offerings, experiences, and more. We also work with them consistently to create a library of video and photo content to feed their organic social media needs. The content we created surrounding their “yoga on the lawn” led to a completely full class that following weekend.