Jumoke Academy is a tuition-free charter school based in Hartford, CT focusing on providing a robust education to students who may be facing cultural, social, or economic challenges.

The Problem

The schools are tuition-free, so they are funded by the state per-pupil. To continue providing high-quality education to students, they needed a way to keep a steady stream of new students coming into the schools. The issue was, their website and digital presence at the time was outdated, and they had no way of creating a sense of trust in prospective students and their families. 

The Solution

We were approached by Jumoke Academy to create a series of videos that highlighted each of their 3 schools, and their organization as a whole. Each video dialed in on what made each school special, allowing families to make informed decisions about their child’s education. We also captured a wide range of photos of students in their dynamic learning environments, allowing Jumoke to have a diverse library of content to pull from in creating annual marketing materials.