The Lake Estate on Winnisquam
Client
The Lake Estate on Winnisquam
Location
Tilton, New Hampshire, USA
In collaboration with CS Studios
A pristine New Hampshire lake resort, earning a AAA Four Diamond designation within one year of opening.
This property opened it’s doors in late 2025 after a long construction period, and the content on their website and other marketing channels did not accurately reflect the high level experience that they offered to their guests. The video on their website homepage was a collection of stock footage that didn’t showcase the property whatsoever. As a result, the first impression that they were giving prospective guests was not indicative of their capabilities as a resort.
The Problem
We worked with CS Studios to produce a cinematic, elegant website banner video designed to immediately immerse prospective guests in the Lake Estate experience, and replace their previous stock footage piece. The video highlights the resort’s waterfront setting, experiences and activities, and the elevated level of service guests can expect throughout their stay. We captured a curated library of polished, versatile imagery showcasing the property, amenities, and guest experience. This content was created with flexibility in mind, allowing the hotel to seamlessly refresh their website while also supporting ongoing marketing efforts across social media and email campaigns. These new visuals deliver a stronger first impression than they had previously, and accurately showcase the high-level experience they offer.
The Solution
“…From the beginning, they were professional, diligent and timely in their correspondence and always ensured we remained on task. They were great during the initial discussions and tour of the property. They took great notes and were sure to listen to hear vs. to respond. This was critical for us, as a new-to-market luxury resort. During the planning phase, they were thoughtful in delivering their ideas, maintaining a collaborative culture and never losing sight of the property's vision. We always felt like we were true partners during this project. They were receptive of our feedback and comments, demonstrating that understanding through deployment of the various elements. During onsite shooting, they were quick and efficient..yet very easy to work with. They were personable and kept the mood light and productive. Always considerate of our guests and our time, they were intentional with each shot to ensure they had what they, and we, wanted. They allowed us the freedom to pivot if we felt we should go in another direction, always respectful of those wishes. They would consistently provide great insight to help us understand the why behind their decisions for specific shots/ footage. Once they completed their onsite work, they were quick to provide us with drafts for review. They provided deliverables ahead of schedule and in-line with expectations.
Once again, they were receptive to edits and constructive suggestions, with the ultimate goal of providing us with a product we could be proud of. . . I would highly recommend them. Their informed, structured, and collaborative approach made the project easy to navigate from start to finish!"
