Porches Inn
Client
https://porches.com/
Location
North Adams, Massachusetts
Photos
In collaboration with https://camsproductions.com/
A serene retreat in the Berkshires across from the iconic Mass MoCa, the Porches Inn is a place where artists and families gather to relax in the beautiful western Massachusetts setting.
As a unique and historic retreat, Porches needed content that brought awareness to the hotel, educated their audience about their offerings, and converted guests to book direct. The issue: they had very little video content prior to working with us, and as a result, they weren’t able to garner as much attention on social media.
The Problem
We created engaging video and photo content for the hotel’s social media pages, as well as their other marketing initiatives, such as their website, email marketing, and advertising. We centered content around what makes the property special: the historic rowhouses, comfortable accommodations, the relaxing pool, the recording studio onsite, and the proximity to Mass MoCa. We carried those benefits to their website banner video, where guests at the point of sale can experience the true vibe of the property.
