Sibarth Villas
Client
https://sibarth.com/
Location
St. Barthélemy
Sibarth is a bespoke villa rental company on the island of St. Barths. Family owned and operated since 1974, Sibarth has become known on the island for providing the best-in class concierge service that goes beyond just renting a villa. They want all of their guests to experience the island of St. Barths to it’s fullest potential, whether that means organizing a private chef for the villa, booking a boat excursion, or even organizing an underwater wedding (yes, they’ve done that). They live by the catch phrase: “Our Island, Your Way.”
St. Barth has continued to grow as one of the world’s top ultra-luxury travel destinations. With that exponential growth comes increased competition from big box brands. Those brands sought out to flex the lavish lifestyle: the beaches, the yachts, the luxury hotels. As a family run business on the island, none of this really resonated with Sibarth. They lacked digital content to tell their story, and as a result, their real expertise and dedication to service on the island was being drowned out by this “flashy” new crowd.
The Problem
How do you compete with ultra-luxury? Do you mindlessly join the crowd? No, you stand out…
Sibarth’s digital strategist Tyler Ridings looked at the core of what the company offers, which is unmatched service and an authentic St. Barths experience. Partnering with Tyler and the owners of Sibarth, we developed a content strategy that focused on highlighting the authentic side of St. Barths. We produced extensive libraries of video and photo content exploring the island’s hidden gems, hole-in-the-wall spots, as well as tasteful luxury experiences. We got creative and captured things that many others wouldn’t. This allowed Sibarth to post social content consistently to build a digital brand that is completely unique to any other villa rental company or hotel on the island.
The results? Sibarth stands alone as the go-to island experts. Guests flock to them for their unparalleled service and knowledge of the island. Each guest who books a villa through them knows they will be receiving a high-level experience, without it feeling “stuffy” or “fake.”
